The role of the Press and Marketing Officer is to support the PR and Marketing department by implementing and monitoring agreed marketing and PR strategies across a programme of events at the theatre.
Main Duties and Responsibilities:
To work as a support to the PR and Marketing functions by effectively implementing approved campaigns that support marketing and PR objectives
Actively implement agreed marketing plans - booking and monitoring all advertising across Print/ Radio/ Online/ TV
Actively implement agreed PR plans - booking and pitching interviews and stories across Print/ Radio/ Online/ TV
Actively implement agreed promotions strategy - booking various ticket giveaways/ promotions across Print/ Radio/ TV/ Online
Actively implement digital campaigns to tie in with overall PR/marketing message with a focus on YouTube/ Facebook/ Twitter/ Instagram
Actively carrying out media research when required in terms of statistics/ audience profiles etc
Creating and issuing ezine copy
Maintaining and updating a busy PR and marketing folder - Images/ Press Releases/ Radio Adverts/ Print Adverts/ General Artwork etc
Manage existing and develop key media relationships with all national/ regional media outlets with a strong focus on broadcast media
Actively seek and achieve coverage across all media platforms
Writing and distributing approved press releases
Coming up with creative pitches and ideas for more creative PR and marketing campaigns
Actively generating reports when required
To work effectively within budget and deliver all deadlines.
Qualifications and Requirements:
Ideally 1- 2 years plus experience in a PR/ marketing/ communications role
Entertainment industry and marketing experience an advantage
Ability and desire to work as part of a virtual team
A passion for PR and marketing and the arts/ entertainment industry
Relevant third level qualification or equivalent
Excellent knowledge of Excel/ Word/ PowerPoint
Positive attitude with excellent self-motivation and ability to work on your own initiative and meet deadlines
First class written English skills with an ability to write informative accurate and creative copy
Excellent eye for detail and proofreading skills
Proven ability to work within allocated budget.
Candidates should submit their CV and a brief cover note.
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