Description

The Community Manager for mexnex.com is responsible for ensuring active and engaged social communities (i.e., Facebook, Twitter, YouTube, Google+, etc.). The Community Manager is also responsible for monitoring online conversations, and participating in those conversations to build client product visibility as well as support brand awareness and engagement at local market level.

Primary responsibilities include:

• Manage content for social media conversations and activities for mexnex.com
• Cultivate a social presence and activate community groups for client product divisions (mobile, IT, video, etc.)
• Manage VOC (voice of the consumer) and escalate as necessary and appropriate; monitor conversations and user-generated comments and escalate to internal and client stakeholders as necessary
• Post content for feeds and discussion-starter topics including writing Facebook status updates, tweets, blog posts, etc. in alignment with global/local client social strategies
• Manage daily operations of page/channel including themes/skin/layout changes when appropriate
• Maintain editorial calendars
• Adhere to the standard practices guide for social channel responsibilities and guidelines
• Review and respond to user-generated comments in order to foster a positive community and add value to the user's experience as outlined in the schedule
• Enforce Social Media Guidelines as defined by global/local client social media strategies

May also be required to

• Identify, locate and engage advocates and influencers within the various social community sites to foster dialogue and allow discussions about client's products and promotions/campaigns
• Pull and interpret data using a basic analytics report template during campaign/promotions to highlight key findings from social media forums; key areas of the report template may include:
  • Activity on pages/channel management
  • Community activity (fans, posts, comments, conversation topics, etc)
  • Moderation actions (posts, comments and content removal and/or banning)
  • Trends
  • Issues and escalation performed
  • Content opportunities

Requirements:

• At least a year of work experience, preferably in digital and/or social media marketing
• Proven experience managing social media platforms or communities for brands
• Undergraduate degree, preferably with specialty in communications, marketing, public relations, or journalism
• Digitally savvy
• Active participation in wide variety of social media activities
• Understand popular social networks including design, functionality and users
• Affinity and passion for technology and consumer electronics, preferred; experience in blogging about consumer electronic products and gadgets a plus
• Excellent writing skills
• Excellent communication skills
• Attention to detail
• Must operate well in a matrix and multi-agency environment
• Appreciative of creative product
• Self starter