If the business world had doubts about the economic potential of virtual reality, they were likely allayed when Facebook dropped $2 billion last year to acquire VR gaming company Oculus. Making the announcement, founder Mark Zuckerberg explained that, although mobile is the platform of today, the company was getting ready for the platforms of tomorrow.
Tomorrow may be closer than expected. Oculus, Sony, Samsung and HTC/Valve all have virtual reality headsets hitting the consumer market soon. And just a few weeks ago, The New York Times distributed Google Cardboard viewers to subscribers to give readers 360-degree immersive experiences of its stories. The coming year is predicted to be the year of virtual reality and, like so many content creators and tech developers, digital production force MediaMonks is making sure it's ready for it.
http://www.campaignlive.com/article/mediamonks-acquires-stopp-adding-virtual-reality-expertise-its-digital-toolkit/1375199
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