As a marketing leader, spending an enormous sum of money on advertising without having a reliable product design is illogical. But this has become a trend now, with people trying to push simple messages across the digital space regarding their product or brand as quickly as possible to gain visibility. Most of the brands are failing in digital advertising aspect and are highly depending on consultants to provide them with a quick fix. Many assume that ‘digital marketing’ is a kind of magical platform that could be used to solve all their marketing issues.
This is a wrong notion that is being circulated by the digital shops or the consultants themselves to do their business. They usually promise more visibility on the web, increase in site traffic, more popularity to the site or even a set of followers for the brand. Such hollow promises eventually end up with poor returns, exaggerated or incorrect reports, and end up giving a knock to the brand.
http://www.virtualsocialmedia.com/digital-marketing-how-to-effectively-build-leads/
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