Despite having over 90% smartphone market share in India, Google is lacking a big consumer app in the country.
Facebook has WhatsApp (and Messenger), both of which are massive in India, and Google is getting anxious that it could lose out.
Google CEO Sundar Pichai made his first official trip to India in mid-December as the company looks to expand in the country. Pichai announced a partnership with the Indian government to bring more of India's 1.2 billion population online.
http://www.businessinsider.in/An-ex-Google-employee-explains-the-biggest-challenges-facing-the-company-in-India-and-how-to-fix-them/articleshow/50354339.cms
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